My Telescope vs Tracking

Get an unbiased, real time picture of marketing effectiveness

Would you drive a car without an instrument panel? The same goes for business. Why are you investing money in brand building if you can't prove that long term effects are beeing created?

Understand brand health
Understand marketing effectiveness, i.e. the demand creation over time
Make informed proactive decisions through our market analysis
Understand the drivers behind sales and market share

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What is Share of Search? Why should I use it?

Share of Search analytics the key to justifying marketing investments and effect

Use Share of Search as a proxy for demand to predict market share movement. As shown in the graph there is a validated predictive correlation between Share of Search and Market Share.