My Telescope vs Tracking

Get an unbiased, real time picture of marketing effectiveness

Would you drive a car without an instrument panel? The same goes for business. Why are you investing money in brand building if you can't prove that long term effects are beeing created? 

  • Understand brand health

  • Understand marketing effectiveness, i.e. the demand creation over time

  • Make informed proactive decisions through our market analysis

  • Understand the drivers behind sales and market share

header-bild.png

What is Share of Search? Why should I use it?

Share of Search analytics the key to justifying marketing investments and effect

Use Share of Search as a proxy for demand to predict market share movement. As shown in the graph there is a validated predictive correlation between Share of Search and Market Share.

 

A collection of answers to common questions regarding of Why My Telescope and the mechanisms behind it