This is why you can use search data, social listening and media monitoring

Fun facts on why search data is a crucial business indicator:

• Everyday, people use search motors to make 6 billion searches
  

• 83% of all people perform a search prior to a major purchase
  

• Search motors accounts for 68% of all internet traffic

Share of Search measures demand creation through brand building and creativity, simply because Search data is a representative of reality. That equals: 

= Correlation to mental availability, which means how likely it is for a customer to think of a certain brand in a buying situation.

= Correlation to sales and market share

With My Telescope, you get Share of Search, social listening and media monitoring, so that you can evaluate your social media strategy and brand reputation in an effective way.