Are you in charge of building and managing brands?
Are you focused on driving the brand strategy and building a strong brand? In the short term activate the brand and in the long term building brand salience?
If yes! We built My Telescope for you.
Follow these three main metrics:
1) Share of search for your share of demand creations
2) Search and sentiment trend for positive and negative interest
An overview to understand if the Search behavior is driven by a positive or negative interest for the selected brands.
3) Business driver. A metric built on the marketing “4p model”. to understand what is driving demand
Do you want to Find out how My Telescope will benefit you? click on the owl of your choice.
I want to track my brand and understand brand health
Use the following data models in our widget library to get your data:
Share of search for brand interest tracking and a proxy for share of voice
Search and sentiment trend for attitude
Business driver. A metric built on the marketing “4p model”.
Key business driver - what to focus on when building a strong brand presence.
Continue reading about the metrics or create your account.
I want to understand my brands reputation and ESG
Does your messaging create the positive interest your brand deserves?
Use the following data models in our widget library to get your data
Reputation
ESG
Attitude
Continue reading about the metrics or create your account.
I want to understand how my campaigns are doing
Main Three My Telescope metrics to focus on from the Widget library
The short term effects of campaigns use:
the data models Share of search and sentiment trend
The long term effects of campaigns: Share of search and the Attitude models
The emotional impact: Share of earned media and top Key Word model
Why My Telescope according to Les Binet
Share of search is a hot topic in marketing right now. Measuring how many people search for you, rather than your competitors, is a fast, cheap and potentially powerful way of measuring the strength of your brand.
But raw search data has a big limitation: it tells you nothing about why people are searching for your brand, or how they feel about it. High search volumes are not always a good sign, particularly if they are due to bad PR.
That’s why I like what My Telescope are doing. By combining search data with sentiment analysis, My Telescope are trying to separate positive searches from negative ones. I think this has great potential, and I shall watch their research with interest.