Build your data and insights strategy to be ready for what’s next
How can brands and companies in FMCG and CPG categories understand consumer behaviour in real-time?
2021 has shown that some of the trends of 2020 have sustained momentum, while others came and disappeared just as quickly. That dynamism makes it critical for brands to base important marketing decisions on real-time data and insights.
Internet penetration in the US and UK is approximately 89%.
81% of the population search the web before any significant decision.
Every day six billion searches are completed creating the largest-growing database of behaviour.
2.87 quintillions of comments and posts are left behind on brands, products and services every day, in real-time.
The above represents the source of Search and Sentiment data, when analysed together, is a much more reliable reference than any consumer panel.
Top CPG business challenges
I want to increase Revenues by increasing the mental availability of my Brands by understanding their needs, preferences and behaviors much better.
To succeed I need ‘
A singel unified view of consumer insights and market intelligence
A tool to provide the ability to both get an overview and dig deeper into market behaviors
Instant Access to key metrics, brand performance and consumer insights
My Telescope gives you tools to analyse those searches and to find the underlying sentiment.
Understanding the breakfast category in the Mexican market
In this case study, we will show how a company in the breakfast category used Share of Search and sentiment analytics to understand how Covid-19 had impacted breakfast trends and used the insights to develop their product portfolio and position their brand in the Mexican market.
Covid 19 had driven people to eat more breakfast, questioning old habits and testing new products and brands. That has led to a sugar debate on what breakfast is healthy to eat.
Mexican consumers were looking for more healthy and “traditional “Mexican alternatives that they knew from their childhood. However one can see that after the country is going back to “normal” the interest in exploring food alternatives are in decline.Brands that could provide a more local touch had a better digital reputation.