Do you work with communications, PR or with employer branding?
Each day you have to make sure that the most valuable asset your company has is treated well: your brand.
Three main models and metrics helps you perform like a champ!
Does your messaging create the positive interest your brand deserves?
Reputation
ESG
Attitude
Continue reading about the metrics or create your account.
1. Is your messaging creating the positive interest your brand deserves?
Metric to use:
Search and sentiment trend
Why we recommend this metric: Follow search and sentiment analysis to make sure you create positive interest and alerts to avoid potential crises.
2. Reputation
Do employees, customers and the market trust the brand? Do consumers trust your brand? Do employees want to work for the brand?
Metric to use:
Reputation
About the metric:
Using Harvard Business School’s parameters defining reputation. This is a compound indicator index where the weight of the parameters is automatically set by monitoring the regional and social importance of multiple topics. The values range between +100 and -100 where a positive score means an overall good reputation and negative means a downward trend in your reputation.
My Telescope reputation index consists of:
Governance: How is the perception of the leadership team and the stakeholders.
Citizenship: Is the company taking responsibility? Are they walking the walk or just talking the talk?
Innovation: Is the company innovative?
Performance: Does the market believe in your future performance? How are the fundamentals, the sentiments perceived?
Workplace: How is the company seen from an employer brand perspective?
Products: Does the products have a perceived good quality and value for money?
Why we recommend this metric: a model built on standards recommended by Harvard Business School. A model that analyzes reputation from different angles such as product, innovation performance sustainability, great place to work, etc.
The model is based on how people search and talk about your brand
3. ESG
The ESG indicator identifies whether a company is considered to have a good or bad ESG. This is a compound indicator index where the weight of the parameters is automatically set by monitoring the regional and social importance of multiple topics. The values range between +100 and -100 where a positive score means an overall good ESG and negative means a downward trend in your ESG.
What does it mean?
Governance: Looks at the company’s uses of accurate and transparent accounting methods and that stockholders are given an opportunity to vote on important issues, conflicts of interest in their choice of board members, don’t use political contributions to obtain unduly favorable treatment and, of course, don’t engage in illegal practices.
Social: Look at the company’s business relationships. Does it work with suppliers that hold the same values as it claims to hold? Does the company donate a percentage of its profits to the local community or encourage employees to perform volunteer work there? Do the company’s working conditions show high regard for its employees’ health and safety? Are other stakeholders’ interests taken into account?
Environmental: Looks at the company’s Environmental impact such energy use, waste, pollution, natural resource conservation.
Do you want to know more how me measure ESG?
Metric to follow:
ESG index
4. Attitude
What is the market's attitude towards the brand? Do you create a positive attitude?
How does the media, consumers, analysts portray the company or brand?
Metric to follow:
Attitude
Why we recommend this metric: Based on My Telescope’s NLP we analyze how your company or brand is talked about in digital media. If you want to make sure to understand that your public and stakeholder see what you see, create a positive immune system by creating a positive attitude towards the brand.