This is why Share of Search + Sentiment = Share of Search Analytics

Even if the search interest might be high for a topic or brand, that might be the aftermath of people writing about how much they dislike the brand or topic on social media and in news. Furthermore, how do you prove that your investment in creative long term marketing is creating demand when the effect could be months into the future? 

With Share of Search Analytics you get an analysis of both the sentiment data and the Share of Search, and you can track demand in 3 simple steps: 

1. Understand your branded search development over the year 

2. Understand what is driving the searches over the year 

3. Understand if it’s positive or negative attention