How can I use Share of Search - The ultimate guide

The beauty of Search and big data is the availability and the freedom to explore. What I hate about it - all the opportunities, where do I start?

In my career I have had three major jobs. As a Fund analyst, Head of a music label and as a marketer. What did the three jobs have in common?

I was dependent on understanding my context, trends and measure the final outcome. In my quest to be on top, understand where the world was going we started to explore the different use cases for Share of Search analytics.

The question Could we create an automated machine for market intelligence?

My three favorite use cases:

• Understanding and measure marketing effectiveness: Understand the impact of brand building by looking at the trend. Are you creating more Share of Search than your current market share (ESOS) Great you are being effective

• Understanding trends: What is the sentiment behind a trend, what are the major Search terms driving it?

• Getting to know what the underlying facts behind behavior. Build analytical models to understand why people listen to Abba instead of J Cole.

/Rodrigo, CEO