How should I use Share of Search
Ready or not?
Working with Market intelligence is all about having hypothesis ready to test. For example Is there a market for renewable food? Would the market buy that? I want to know who my true competitors are? I mean you are competing for a share of their wallet. How can I understand if if Im building their interest? Im I part of their choices? The data is there, My Telescope waits for you., but you need to be ready. Here comes a guide on how to create a research question?
1) Problem definition
2) What do I want to know to be able to create a solution
3) Create a research question:
Remember to write a question that is going to be simple, measurable, attainable, relevant. It can be what and why questions. Next, write a prediction that answers your question.
4) You are now ready to use My Telescope