What is Share of Search
A common question we often get is: What is Share of Search?
The answer is very straight forward: The relative interest for a search term in relation to a defined set of search terms.
So how does this matter when you are understanding the market and gathering market Intelligence?
What research by Les Binet and James Hankins has shown is that there is a correlation between what we search for and a final outcome. That can be commercial success, trends, building or the outcome of marketing investment in building strong brands.
Therefore we built My Telescope as a tool to for Share of Search analytics. - The art of understanding the what how and the why of Building strong brands, trends or consumer behavior.
