Christmas becomes less important to Swedes

According to a Big Data study by MyTelescope Christmas is losing its magic. It becomes less jolly and important. The positive mentionings about Christmas in Sweden has declined by approximately 20% since 2015. This year, it has reached an all time low. Of all mentionings related to Christmas, only 5% has been positive. Online searches about Christmas decreases with 30 percent per year since 2017. Digitalization seems to be one of the reasons for this. The more people are enabled to work from anywhere the less they feel relaxation at home. Christmas becomes a stressful task instead of a relaxing holiday.

We at MyTelescope ran a studie to find out if people experienced their companies to be data ready. We also wanted to know if working with data caused stress. As a side discovery in this study we found that not only did data and digitalisation stress people, the stress had an extra hard impact over Christmas. 

More Swedes are diagnosed with stress related sickness after Christmas

The AI-Study shows that a full 60% of Swedes feel that they are stressed over Christmas. Analysing data from previous Christmases, suggests that diagnoses with stress related symptoms skyrockets by 50% the weeks directly after the holidays. 

Higher Demands on Employers to cope with an increased Workload

The study also showed that due to the fast digitisation companies are streamlined with fewer people handling digital tools to do more work. People are expected to do more on their own and be online 24/7. Even if the digital tools can be handled with less staff it seems that it is not always taken into account the extra hours it takes for an individual to handle all these tools. 

“Since the possibility to access work is so easy with mobile tools it seems to blur the lines of being at home and work. The brain needs relaxation and with these tools we never switch off our work mode. This may be why Christmas is now seen as an extra task rather than an time away from work. It seems the most valuable christmas gift you can give your staff is time”, says Peter von Satzger Head of Communication at MyTelescope

 

Humans Can no Longer Cope with the New Digital Work Load

We have reached a digital level where AI has so much data it does a far better job at finding insights than any man could ever do no matter how bright that person is. The capacity of four smart and expensive consultants with Excel Sheets is tiny in comparison with what a smart Artificial Intelligence can handle.

However there seems to be a large discrepancy between people's belief on how digitised our companies are. In the study it became clear that persons over 54+ years felt that their company met the requirements of being data ready while among the younger 25-35 year olds only 30% felt that their companies had the resources required to handle the digitalised world. A possible explanation to this could be that the 54+ years also had a much higher number of persons in management whereas the 25-35 year olds had a higher number of people holding operating roles within a company. 

“Very few people seem to realise that we live in our times perhaps most significant technical paradigm shifts where data has become the largest source of information on human behaviour we have ever had access to. The size of this data is so large that only an AI service can handle the magnitude. Instead of putting more work on humans we need to relieve people of many digital tasks in order to save them from an impossible task that only will lead to stress. If there is one thing we will leave behind us with our AI-service it is to give people more time to destress and recharge”, says Peter von Satzger

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