Do you want to be half blind?

Most e-commerce companies have a problem, they have a really thin margin. Their main focus has been to drive traffic and conversion, basically a numbers game. But what happens when you have to start building actual margins and profitability? How do you create a sustainable position that allows you to take the “right” price for your products? The focus on your own internal data and information makes the growth teams half blind, they know what they are really well to drive conversion but they often do not have an overview on the long term trends and how to impact the brand position over time. The suggestion from My Telescope is to mix the internal data with external market data to create the perfect data salad to both understand the short and long term impacts and implications for your brand.