Why is ESG good for your future business.

The search term of “ESG movement” increased with a whopping 2488% over the last 12 months. Will it actually make companies take real responsibility or is it just Green washing?

Nobody really wants to buy from assholes, poluters, mashoganists, etc; and even less invest in their business. The investment community had picked this up already a while ago and created a scoring system called ESG, that ranks the most responsible companies on the stock market. 

Consumers are now increasingly taking notice of that score with people starting to actively include it into their purchase decision...or at least the perception of it. 

The search term of “ESG movement” increased with a whopping 2488% over the last 12 months and will most likely surge now the popular podcast host Joe Rogan picked it up to introduce the concept to his substantial audience. His guest, Adam Curry explained Rogan how important it has been in the investment community, but increasingly also consumers who want to make sure they are “woke”, “eco-conscious”, and other labels.

Cause yes, ESG takes into consideration companies ecological footprint, social conduct, HR policies etc, and calculates a score accordingly.

Within the common business and marketing metrics, ESG will therefore definitely become one to keep an eye on, regardless whether your company is listed or not.

So how to know your ESG perception out there? Find out here how Share of Search Analytics can help you.

Or try it immediately within our tool.