ESG score using Share of Search Analytics

Consumers are increasingly more conscious buyers with the search term “ESG movement” increasing a staggering 2488% over the last 12 months, it’s clear that this will be one metric businesses and brand owners will definitely need to keep an eye on. After all, consumers want to buy from those companies that act responsibly. Or at least those that are perceived to be so, since the actual ESG scores from NASDAQ aren’t always widely available to the average customers. This is where Share of Search Analytics can help in a very simple way.

We used the same framework that NASDAQ uses for its ESG calculations and applied the Share of Search analytics to it. By observing search data and listening to what media, consumers, product reviews etc say about your company or brand, the model generates a score between 0-100 displaying your ESG as it is perceived by the people out there in the market.

If you want to figure out what your ESG score is, you can do so here

Importance of each parameter in ESG index

ESG sentiment per parameter