The simplest way to track if you’re making a name for yourself

Brand tracking has been impossible for smaller and niched brands. Both from budget and technical perspective (not enough data to analyze). Share of Search analytics makes it possible for you to track if your marketing investment is creating interest  and business growth for your company, product or service (brand). The analysis gives the answers both for the short term (campaign) and the longer term (interest over time).

We created My Telescope because we saw this problem for ourselves when building our start up – How do we know if we are succeeding.

Look at to dashboards we have built for our brand:

We started with a category dashboard comparing Share of Search with general Brand tracking

To get more details on our own company, we compared it to other known players within the brand tracking industry

From a trend perspective it shows we’re on the right path, with some spikes getting us there.

It’s a simple way that keeps us updated on how we’re doing.

Our rule of thumb is therefore:
In the short term look at volume increases and in the long term the brand trend.

It took us less than 5 minutes to create these dashboards, including some data cleaning.

If you want to try it yourself, go here and give it a spin.