Use Share of Search analytics to track when your campaign kicks in
Very seldom your campaign will start making people move straight away. Actually most marketing or PR campaigns that aren’t straight up promotions will take a while before you see the results. It’s natural as people have to take in your information, and process before they decide whether they’ll look for more info or not.
In MyTelescope you can use the campaign plotter to check how much time it generally takes to move from campaign to starting search. Once you have plotted the time during which your campaign took place you can see how long it takes before your Share of Search goes up.
In this chart we’ve plotted a fictional campaign, showing it takes about 1month between the campaign and people start to show an interest.