Tutorial: Associated Words understand your position vs competition using Share of Search analysis

In this tutorial we’ll show you how we collect our data, & break down another dashboard - Associated Words

General Attributes My telescope

In this section of your My Telescope tool you will learn about what your brand name is associated with in relation to competition. 

The data is collected from all of the most commonly searched and talked about words for you and your competitors.

Associated Words 

What Am I Looking At?

The attributes are chosen by the commonalities and differences between your chosen brand competitors. The results can be viewed over the course of either 1 or 2 months.

The four words selected are the four most common words associated with all the selected brands in the time period. The extent to which the individual lines reach represents the amount of times that word has been used in relation with that specific brand. Eg. in the 1 month results below the blue brand had more mentions of the word nature in relation to their company compared to pink

How is the Data Collected?

Interest & Sentiment on: 

  • Blogs,

  • social media,

  • media,

  • forums,

  • blogs

Rodrigo Pozo Graviz