Tutorial - How to use the Positioning tool in My Telescope Competitive Compass
AN ESTABLISHED PLAYER IN BUILDING EQUIPMENT NEEDS INSIGHTS TO EXPAND TO NEW MARKETS
Maria is a brand development manager for a large building equipment company and has been given the task to look into geographical expansion opportunities.
She decides to use My Telescope to make a category insight on a specific market she is planning to enter.
My Telescope’s insights provide her with a deep understanding of current trends in the market and potential white spaces. Furthermore, how to position her company to stand out from local established competitors through a well defined niche positioning.
Maria is very satisfied with the predictions My Telescope has provided her with. She decides to track some of the metrics that have proven key to business success.
She is now equipped to react faster than her competitors on new customer trends and knows immediately how to position the brand to break through.
Watch the video on how to use the Positioning tool in My Telescope Competitive Compass