Tutorial - How to apply the Marketing mix
A YOUNG FLOWER SHOP WITH THE AMBITION TO GAIN MARKET SHARE
Jim evaluates his flower shop and wants to understand how his customers perceive his brand today and what he needs to do to increase his market share.
My Telescope's insights show that there is room for improvement in how customers perceive his brand and that the reason why people buy his flowers is because of the attractive price.
Our predictive recommendations indicate that his marketing should be promotion-driven to be relevant to his customers.
By tracking these variables through My Telescope, he can follow his marketing initiatives in real-time to make sure he is on the right path to commercial success
See the video on the Marketing mix to get a deeper understanding.