Why share of search?

+ Share of search a unifying business metric.

For decades it’s been near impossible for organisations to show what is actually creating and driving your share of market.

Making it hard for marketers to prove the value of their work and business-leaders to know how much to invest in it.

+ The most democratic data point.

Everybody can use it to measure and predict whats driving an organisations bottom line.

Just a couple a years ago building predictive business models required super skilled data scientists or massive amounts of data.

Today everybody can start building their own models thanks to search data.

Today, 81% of us use search when we are looking to buy something, it could be that car we dream of or it could be a certain dress or jacket.

+ Share of Search for demand.

As proof to the pudding, share of search has been shown by Les Binet & James Hankins to predict market share development (for some categories, enough time to course-correct and invest in success or steer away from disaster)