A Powerpoint template to report Marketing Effectiveness through Share of Search analytics
Download the powerpoint template here,
if you prefer it in a different format, don't hesitate to letting us know.
In our opinion monitoring marketing effectiveness is a crucial part of proactively building or managing any brand. How can one otherwise take any important decisions?
There is no better way of showing marketing effectiveness than using the metric Share of Search since it's a great indication of how much interest there is for your selected brand, product or service.
To use that data for beter decision making, it's important it travels swiftly across the organisation and is easy to understand. Therefore, we created this Marketing Effectiveness powerpoint template including our own example of our marketing efforts in building Share of Search as a main metric vs traditional marketing tracking.
The concept of Share of Search enables us to track how much people actively search for a brand in search engines such as Google, Yahoo, Bing, etc, in comparison to selected competitors.
What we truly love about it, is its proven correlation to the bottom line.
Ps. if you want to run a validation project to check the correlation between search data and the bottom line, don't hesitate to contact me directly DS.
Fred Pirenne
Chief Science Officer
frederique@mytelescope.io