Why data analysis will serve you a more reliable truth!
One metric to rule them all
Don’t you just hate it when someone tells you that they can measure your marketing based on their formula? They don’t know your brand! They certainly are not in any position to tell you or your company that the late nights and hard work you do is not working! You know it is because sales go up. And your brand campaigns are specifically designed to reach a target group that any random algorithm will miss out on. Right!?
So when We at My Telescope say that we can read your brands status in real time that may make you uneasy. Do you really want that? What will we say? And can you trust what we say about your current situation?
When searching for marketing measures you will find hundreds of different metrics and measurements to be used. The reason for this is because most marketing managers want to set up the most favourable measure for their campaigns. But also the purpose of marketing is different. Sometimes it is to build up a brand, other times to change an attitude or create a feeling. So is it possible to create one measure to rule them all?
If we define what we are measuring as the brand then the answer is yes we can! You are right, the campaign and the purpose of that may have special attention To measure that hard work and pinpointed purpose will have to be specific and look at what the campaign is designed to accomplish.
But, and this is sometimes hard to accept, a brand is either popular or not! A brand is either associated with positivity or negativity. When creating a brand the main purpose is to get people to recognise your brand and associate it to positive emotions.
So in the end it comes down to getting high brand awareness and for that brand to be liked.
That we will all agree on. Why then should our technology using AI and data analysis be trusted to give you the right diagnosis of the health of your brand.
Today the biggest source of knowledge on human behaviour comes from Big Data. It is time we accept that: What we tell our computers by searching on search engines, chatting with friends on social media, where we spend our time physically, what we buy and what articles we read will tell us much more about you than any focus group has ever done.
Population size! A focus group uses a small sample of a larger population to draw conclusions of the larger population. With Big data we can measure the whole population and find out what they think and feel and know.
Real time data: A focus group or study is valid for that specific time. Now with the corona situation all studies and interviews made before corona is invalid. People's emotions and will to spend their money change from day to day depending on where this virus takes us and what area they live in and if they have a job or may lose their job. With Data analysis we follow any region in the world and the people that live there in real time! We instantly see if they stop shopping using credit cards or other digital payment solutions. We see their worries from what they chat about ask their google home or search for. We do so in real time and update in real time for you to know exactly if your market is up or down no matter if that is in restaurants or sportsware.
Truth be told: In interviews or focus groups there is a psychological factor of pleasing the interviewer. We work that way as humans not to cause conflict we try to find consensus. So we do not answer entirely truthful. Especially if the questions are of a stigmatic nature like your sexual behaviour or whether or not you like petrol companies. But you will tell your computer the truth. There we can see what you really search for and like.
So My Telescope has an outstanding artificial intelligence technology designed to scan through quintillions of bytes of data in seconds to present a real time truth to you about your brand.
If you agree with all the above argument and is willing to upgrade from analogue to digital in a mindblowing way like upgrading from encyclopedias to google was back in the day then here is why our metric WILL give you the right diagnosis of your brand!
My Telescope follow the competitiveness. In the end that’s what it comes down to - beating the competition! The metric is set up by aggregating the most frequently asked metrics in marketing.
Consideration.
Awareness
Attitude
Preference
Remember how we agreed that a brands value, not the campaign, comes down to likability and recognition? Well these are the metrics that are best positioned to measure just that - the truth! And if you can access all data that we can you will know how your brand is holding up. You will have truth delivered to your doorstep. Now, truth may hurt - but in the end it is the only thing that will give you the insight to make the right decisions!
If you still hesitate then for God's sake try us out it’s free the first 30 days. If you don’t like it you can always go back to using the encyclopedia!