There is finally a map of the swedish martech scenery!

Image: Avaus

For several years, has Scott Brinker published the MarTech 5000 report, which is an overview of the global MarTech landscape. In 2018, over 6500 companies were mapped in the report. Now the Finnish consulting company Avaus has released a corresponding map of the Swedish MarTech- landscape, and more than 150 Swedish companies are included. The mapping shows Sweden has a large ecosystem for Marketing Technology solutions, and that the biggest focus is on commerce & sales together with social & relationships.

The Swedish MarTech sector has attracted as much investment as the rest of the Tech sector in Sweden, and you can see tendencies that categories as influencer marketing and mobile marketing have the potential to attract more investors and top talent in the future.

Graviz Telescope is also included in the report from Avaus, under the category Management. Our AI platform supports market managers and growth marketeers with the help of insights about customer experiences and provides strategically manageable recommendations, all based on data on the markets perception of the brand, which then correlates with the brand's own BI data and business data. Graviz Telescope gives a macro perspective on the customer experience and the brand, and with these insights, deep dives are made in the hypotheses that are formed in the current situation analysis. These deep dives can be zero measurements or category insights, target group and stakeholder analysis or measurements in the form of content and influencer measurements.