Act like the most successful marketeers in the world!

The most successful companies have understood the value of structured data collection, and its impact on marketing. They use the generated insights as a foundation for their decision making. 

Marketeers have a complex roll today, with responsibilities added on top of the usual work tasks, such as developing strategies, creativity, analysis and connecting activities to business targets. At the same time, studies show that 80% of the CEO’s doesn’t trust their CMO’s. It’s a tough environment, and we as consultants need to shift focus from everything that marketeers don’t do today, and instead clarify how marketeers should act to be successful and gain trust. 

What defines a successful marketeer?
A successful marketeer understands that data has an impact on the end result, and they choose to act and take decisions based on insights, instead of gut feeling. This doesn’t mean that the gut feeling is erased from the equation, the statistics strengthens the direction of which the marketeer’s experience points him/her to. One of the world’s most valued brands, Apple, has successfully created a relevant customer experience throughout all touchpoints, and this with deep insights on the perception of the brand. Newer brands, like Klarna and Oatly, have shown that data and insights can help them create creative and precise communication strategies that help them reach business targets. 

Understand all parts of your brand
For us marketeers, reporting and visualizing our activities’ contributions to business targets doesn’t come naturally, maybe because it’s been taken for granted that marketing contributes to business objectives, and therefore management hasn’t requested reports on marketing effect. This has started to change, much with companies becoming more data driven. As a marketeer, it’s important to understand all parts of the brand, what parameters that drives what in the marketing mix, and from this insight develop successful strategies and tactics for positive brand development. 

 Our smart marketing analysis tool, Graviz Telescope, helps you understand just that. It’s an AI-based tool that makes marketeers insight driven in seconds and gives a simple overview on what attributes that drives your brand. Marketeers get the possibility to prove that creative communication activities contribute to business targets. 

Request your free trial of Graviz Telescope here!