Why brands benefit from becoming data driven

During my 40+ years in communication I have always looked for ways to get better briefs, direct the efforts to where they make a difference, and measure results.

Now, in a landscape where products and services become more and more alike, speed and time-to-market is a challenge, and there are so many things that influence a consumer’s decision to buy, I am happy for what artificial intelligence (AI) can do for us marketeers.

Thanks to AI we can analyze how seven parameters interact and drive brands: we look at Price, Place, Promotion, Product, People, Proposal and Preference. And the analysis is done fast and at a very competitive price - this is digitalization for real!

Our method Graviz Telescope makes this happen, and gives you insights, shows growth opportunities, provides predictive recommendations. And makes my job better and more fun :)