Share of Search: as simple as 1, 2, 3.
1. Generate your Share of Search
Start by choosing a brand or a subject, for this example we used different kind of food in Sweden.
2. Confirm your key words
To confirm that the right data is used you simply choose the keywords that relates to the subject.
3. Your dashboard
And bam, there it is. You now have a Share of Search. Simple as that.
1. Generate your Share of Search
2. Confirm your key words
3. Your dashboard
Want all 10 models to analyze your share of search?
My Telescope is used by marketers from some of the smartest companies on earth:
Share of Search: a vital marketing metric.
For decades it’s been near impossible for organisations to show what is actually creating and driving your share of market. Making it hard for marketers to prove the value of their work and business-leaders to know how much to invest in it.
Today, 81% of us use search when we are looking to buy something, it could be that car we dream of or it could be a certain dress or jacket. Share of Search has become an indicator for demand. As proof to the pudding, share of search has been shown by Les Binet & James Hankins to predict market share development (for some categories, enough time to course-correct and invest in success or steer away from disaster).
By making the number of times people type a brand’s name into a search engine relative to its competitors, we are able to capture brand top-of-mind and remove bias from respondents forced responses, low response rates, overall category growth or seasonal fluctuations.
“My Telescope helps us to measure the connectedness and relevance of communications to our audience by showing actual responses through search data and sentiment analysis”
- Tom Astin, European PR, Social & Earned Manager at Electrolux
Unlock all analytical models using Share of Search and sentiment analysis in My Telescope.
The insights you’ll receive:
Search and Sentiment Trend
Shows the short-term effects of marketing initiatives by looking at the amount of searches for your brand compared to your 5-year average. Do you create interest?
Share of Search
Shows the long-term effects of your marketing initiatives by looking at the amount of searches compared to selected competitors. Do you create sustainable interest compared to competitors?
Top Sentiment Drivers
What are the words associated with your brand name?
Share of Earned media
How much are people talking about your brand in comparison to your competitors?
Attitude
What is the sentiment of what is being said of your brand?
Business Drivers
What are the main drivers to buy from a brand? This model shows what parameters of your business are driving your brand today.
Associated Words
What is your brand name associated with in relation to competition?
Business Drivers Positioning
What is the market position available compared to selected competitors?
Key Business Drivers
What to focus on to increase willingness to buy. What are the key areas to focus on?
Reputation Sentiment
The Reputation sentiment metric shows whether people have a positive, neutral or negative attitude towards your company divided in 6 parameters.
(Not included in free trial)
ESG
The ESG identifies whether a company is considered to have a good or bad ESG. Measured in Environmental, Social and Governance parameters.
(Not included in free trial)
Funnel
A marketing funnel describes your customer’s journey with you. From the initial stages when someone learns about your business, to the purchasing stage, marketing funnels map routes to conversion.
(Not included in free trial)