My Telescope proves the value of PR.

”We used My Telescope to do a European-wide evaluation of the contribution and effectiveness of PR as a discipline within the marketing organization. The findings and insights provided an objective take on what we need to do to see greater efficiency and success.”

Tom Astin, PR, Social & Earned Manager Europe - Electrolux

PR was never clearly defined within Electrolux’s marketing mix and even less understood in terms of contribution to the company result.

The implementation of My Telescope helps Electrolux’s local markets to identify PR opportunities and measure ROI. The tool offer a clear and digestible visualization of real-time perception data and followup on KPIs.