How to get your Share of Search - A step by step guide
What is the logic behind Share of Search and how is it calculated?
Follow tis guide and understand how to use share of search to forecast your market share.
The definition of Share of Search: the volume of search queries for a brand as a proportion of all of the search queries for all the brands defining a category.
The calculations follow the same principles as when calculating market share:
Define your competitive set
Retrieve search volumes for the chosen search terms
Divide each individual brand's monthly search volume by the total and turn it into a %.
You now have your Share of Search on a 12 month timeline.
The X axis (horisontal) shows the last 12 months from the last update.
The Y axis (vertical) shows the Share of Search, ranging from 0 → 100%