Consumers don't think how they feel. They don't say what they think and they don't do what they say, David Ogilvy
So instead of relying on opinion polls analyze true behaviour - Today, search and sentiment analysis gives you insights on brand, market and trends and My Telescope presents them to you easier and quicker than ever before.
My Telescopes Share of Search analytics is the method of understanding marketing effectiveness in real time. You will be getting facts based on what they do in contrary to opinion polls that is based on what they say.
The problem we solve:
How to measure the impact of brand building
Our point of view:
81% search the web before any major decision. Just on Google 6 billion searches are made every single day, 287 quintillion’s of data bytes are produced on the open web. Searches and posts deciding the fate of your business.
Imagine 20 years ago standing in your office , wanting to get 6 billion lines of behavorial data in a market research report?
We convert massive amount of data into insightful marketing facts. Introducing the Share of Search analytical platform My Telescope
“The central concept of marketing is the concept of market orientation, of being able to understand the customer,” Mark Ritson
Our prime directive is to bring the voice of the customer into the organisation. No one else does that except marketers.”