Unlock all analytical models to understand your Marketing Effectiveness through Share of Search
By using My Telescope Share of Search marketing analytical tool you can have a greater and wider understanding of what is affecting your long and short impact marketing effect.
The questions we help you get answers to:
Search and Sentiment Trend
Shows the short-term effects of marketing initiatives
Share of Search
Shows the long-term effects of your marketing initiatives by looking at the amount of searches compared to selected competitors.
Top Sentiment Drivers
What are the words associated with your brand name?
Share of Earned media
How much are people talking about your brand in comparison to your competitors?
Attitude
What is the sentiment of what is being said of your brand?
Share of Search Drivers
What are the main Share of Search drivers
Associated Words
What is your brand name associated with in relation to competition?
Business Drivers Positioning
What is the market position available compared to selected competitors?
Key Business Drivers
What to focus on to increase willingness to buy.
Reputation Sentiment
Do people have a positive, neutral or negative attitude towards your company.
ESG
The ESG identifies whether a company is considered to have a good or bad ESG.
Funnel
A marketing funnel describes your customer’s journey with you.