Share of Voice or Share of Search?

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Both! Recent research by Les Binet across 3 categories has shown that a 10% increase in SOV leads to an increase in Share of Search. When keeping campaigns up over time, it also continues to grow the share of search, which we know is a proxy for market share!
#marketing #share #advertising #socialmediamarketing #cmo #shareofsearch

Rodrigo Pozo Graviz