My Telescope for communications professionals - focus on three main metrics

Do you work as head of communications, PR or employer branding?
Well, then we have the metrics for you, in My Telescope!
Everyday you have to make sure that the most valuable asset your company has is well treated: the brand.

Three main models and metrics helps you perform like a champ!

1) To create interest and positive associations for the brand.

Does your messaging create the positive interest your brand deserves?

Metric to use: search and sentiment trend:

Why we recommend this metric: follow search and sentiment analysis to make sure you create positive interest and alerts to avoid potential crises

2) Reputation. Do employees, customers and the market trust the brand?

Do consumers trust your brand? Do employees want to work for the brand?

Metric to use: reputation:

Why we recommend this metric: a model built on standards recommended by Harvard Business School. A model that analyzes reputation from different angles such as product, innovation performance sustainability, great place to work, etc.  The model is  based on how people search and talk about your brand.

3) Attitude: What is the market's attitude towards the brand? Do you create a positive attitude?

How does the media, consumers, analysts portray the company or brand?

Metric to use: attitude.

Why we recommend this metric. based on My Telescope’s NLP we analyze how your company or brand is talked about in digital media. If you want to make sure to understand that your public and stakeholder see what you see, create a positive immune system by creating a positive attitude towards the brand.